So How Was Boxing Day 2016?

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Boxing Day. The once go-to annual sales event is now better known (to me) as Black Friday Encore. Expect repeat sales, expect familiar prices, but also make room for a surprise or two.

Boxing Day 2016 edged out 2015’s if you were in the market for Microsoft first party titles.

The Annual Franchises

 

Watch_Dogs 2 continued the trend of Q4 Ubisoft titles discounting to $49.99 instead of $39.99 as seen prior to 2015. Call of Duty continued its trend of hovering around the $39.99 price tag by year’s end. Crazy isn’t? Wait just over a month and you can pick up Call of Duty for $40 instead of $80.

Other Releases

Microsoft’s first party titles saw their deepest discounts during Boxing Day of last year. Picking up Gears of War 4 less than 2 months later for just $30 is ridiculously good. And a $10 copy of Rare Replay isn’t too shabby either.

What Will Boxing Day 2017 Look Like?

  1. Assassin’s Creed: Origins for $49.99 ($30 off)? I can see that for sure.
  2. Call of Duty: WW2 sales are very good which could mean that we won’t see dip down to $39.99 like in previous years.
  3. I expect Microsoft to deep discount their first party lineup again. Forza Motorsport 7 for $30? It’s already $39.99 until Christmas.
  4. Expect repeat Black Friday pricing for Electronic Arts and Bethesda’s lineup of games.

 

Week of Dec 24 – 31 Round-up

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It’s a shame the console versions of Just Cause 3 are suffering from performance issues. The GiantBomb Quick Look has it looking like a game full of dumb fun they played the PC version. I’m hoping for patches to smooth over the framerate issues but I’m not holding my breath. I guess I’ll have to pick this up after my PC upgrade. 

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Boxing Day/Week is upon us and it looks like it’s in line with previous years. The round-up will be updated with undocumented deals as they’re unearthed.

Boxing Day Sale Start Times

Boxing Day starts online on December 24 for a number of retailers. Here are the known start times listed in chronological order.

December 24

December 25

 

Guess what? Boxing Day Was Always Okay Too

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Boxing Day is just around the corner but unlike Black Friday, there hasn’t been as much grumbling about its “potential crappiness”. Is it lowered expectations? Or perhaps people are putting away their rose tinted glasses after realizing, like Black Friday, they’ve always been okay.

I did some data mining, pulled out some numbers and made some charts. So let’s look at some of the Boxing Day game prices that graced us over the last half decade or so.

The Annual Franchises

Assassin's Creed Prices on Boxing Day 2015 Call of Duty Prices on Boxing Day 2015

Surprise? There’s a very high chance that you’re going to find Assassin’s Creed: Syndicate and Call of Duty: Black Ops III for $39.99 on Boxing Day. It might not be available across all retailers but some national chain should have it for that price or at the very least, $44.99.

If you’re wondering, the $29.99 sale price for Call of Duty: Modern Warfare 2 was from an extremely limited door crasher at HMV (5 copies per format per store). We haven’t seen anything like that stunt since 2009. (Remember HMV used to sell video games? Remember HMV?)

Also note that there are steeper discounts compared to Black Friday. (Perhaps I’ll get a little chart happy and come up with grouped stacked bar graph comparisons in future articles.)

Other Releases

Q4 (Oct - Nov) Release Prices on Boxing Day 2015 Q3 (Jul - Sep) Release Prices on Boxing Day 2015 1st Half Release Prices on Boxing Day 2015 Previous Year's Release Prices on Boxing Day 2015

Boxing Day always outstripped Black Friday when it came down to discounting older releases. There were numerous repeats from Black Friday but some titles receive slightly deeper discounts. One thing for certain: there was always more selection during Boxing Day.

Takeaways

These are the key takeaways compared to Black Fridays and other Boxing Days:

  1. You should not be paying full price for Call of Duty or Assassin’s Creed titles; they often receive even deeper discounts on Boxing Day.
  2. More Q4 releases will see $39.99 or lower sale prices.
  3. You will see some Q3 releases drop to $29.99 price range
  4. Expect some first half releases to drop to $19.99
  5. Year old titles will also occupy the $19.99 price range
  6. There will be repeat sales from Black Friday but there will also be more selection as well

If patterns hold true, Boxing Day will end up been perfectly fine in 2015. I know there’s concern that the recent dip in the Canadian dollar will affect Boxing Day discounts but I’m not worried. Canadian retailers are quick to raise prices but not that quick.