Black Friday 2010-2019 Retrospective

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“Worst Black Friday ever.”

“Last year’s deals were better.”

Remember 2019?! It’s been so long… Remember Black Friday 2019? It was pretty good. There were decent deals. Ubisoft didn’t release an Assassin’s Creed game last year and Call of Duty: Modern Warfare’s demand was high enough not to prompt the usual discount.

Let’s take a closer look at how Black Friday 2019 stacked up.

The Annual Franchises

Assassin’s Creed: Odyssey may have had the steepest Black Friday discount for the franchise last year, but it sold rather well compared to Ghost Recon: Breakpoint which was described as disappointing:

For Ghost Recon Breakpoint, while the game’s quality appeared on track – based on E3, Gamescom, previews and our latest internal playtests –, critical reception and sales during the game’s first weeks were very disappointing.

I don’t know if the steep discount swayed enough people to redeem the game’s sales figures, but 50% off the MSRP a month later? It truly isn’t wise to pick up Ubisoft titles on day one.

Call of Duty: Modern Warfare was a return to form for Activision-Blizzard and Infinity Ward. You have to go back eight years to the last time a Call of Duty title was $59.99 on Black Friday. (Granted, it was not on sale in 2011, but still…)

Considering its high sales numbers, it’s safe to assume demand was sufficient that the publisher did not see the need to cut a deep discount on Black Friday.

Other Releases

Here are an assortment of other titles from 2018 and 2019. Titles were selected based on the discount, popularity, and availability. There’s little value in highlighting the door crasher sale of a niche title.

Q4 2019 wasn’t a hot bed of new releases. In fact, the only major third party release was WWE 2K20 which saw a steep discount due to its poor reception.

Wolfenstein: Young Blood Deluxe was the biggest Q3 release to see some sort of discount during Black Friday. It was on sale several times already, so it wasn’t a surprise to see it hit such a low price.

Ubisoft discounting Division 2 this aggressively wasn’t surprising considering it too was a commercial failure. It sold so poorly that Ubisoft was practically giving it away in February 2020.

One of 2018’s best, Red Dead Redemption 2, would regularly hit this $40 price point after Black Friday 2019.

The Lessons Learned

  1. You should not be paying full price for Call of Duty or Assassin’s Creed titles; they often receive discounts on Black Friday.
  2. If it sold poorly for Ubisoft, it will receive aggressive discounts.

A Reminder

Black Friday isn’t meant for “full time” bargain hunters; it’s for the masses who don’t keep tabs on the latest deals or did not get a chance to use the usual E3 pre-order discounts.

Week of Nov 20 – 26 Round-up

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Assassin’s Creed: Valhalla looks like a very solid entry by Ubisoft. I won’t be checking it out, but I’m glad fans of the series received a solid effort on all platforms. That game is on just about every platform out there and it looks to be a quite a looker and performer on the new consoles.

Here are a few things you may have missed

Week of Nov 13 – 19 Round-up

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The PlayStation 5 and Xbox Series of consoles launched which means now I have to stop calling them next-gen which always takes a bit of getting used to. Demon’s Souls would have been one of the new PlayStation 5 games that I would be playing except for the fact that it’s $89.99. That’s far too much. I will wait patiently and grab it when it hits half that price.

Week of Nov 6 – 12 Round-up

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The Dirt games have their fans. I respect what they do, but I’m just not a big fan of offroad racing so I was never drawn to them beyond a demo or two back during the Xbox 360 days. Dirt 5 doesn’t change my mind, but I think it’s the most attention I have ever given a Dirt game. It’s in Digital Foundry previews and console manufacturer spots. It’s under such an intense spotlight because it’s a next generation console launch title.

Week of Oct 30 – Nov 5 Round-up

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I started Pikmin 3 on the Wii U, but did not end up finishing it. I enjoyed pieces of it and would have enjoyed it more than I did if I ever got comfortable with the controls. They just did not jive with me.

Here Are A Few Things You May Have Missed

November 2020 Gold Games

Games With Gold

Xbox One

  • Aragami: Shadow Edition
  • Swimsanity!

Xbox 360 & Xbox One

  • Full Spectrum Warrior
  • Lego Indiana Jones

November 2020 Plus Games

Instant Game Collection

PlayStation 5

  • Bugsnax

PlayStation 4

  • Middle-earth: Shadow of War
  • Hollow Knight: Voidheart Edition

November 2020 Games With Prime

Twitch Prime

  • Stick it to the Man!
  • The Occupation
  • SNK 40th Anniversary Collection
  • Metal Slug 2
  • Sengoku 3
  • King of the Monsters
  • Ironclad
  • Shock Troopers 2nd Squad
  • Baseball Stars 2
  • The King of Fighters 2002
  • Samurai Shodown II
  • Blazing Star
  • Pulstar
  • Art of Fighting 2
  • Fatal Fury Special
  • The King of Fighters 2000

Week of Oct 23 – 29 Round-up

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Watch Dogs: Legion sounds interesting. The idea of controlling random citizens to progress through a game is a unique angle that I’ve never seen before. But after giving Watch Dogs 2 a good shake, I wasn’t convinced it was worth enduring Ubisoft’s open world game. So unless someone goes comes out and definitely state that this game doesn’t have a section to unlock, or a piece of land to take back, I’ll just listen to people’s impressions.

Week of Oct 16 – 22 Round-up

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Cook, Serve, Delicious! 3 is out and I’m ashamed to admit that I haven’t played any of these games by Chubigans. I hear nothing but good things for these games, but it always slips my mind. I need to remedy this as soon as possible! The food always looks so good!

Week of Oct 9 – 15 Round-Up

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I’m happy that fans of Crash Bandicoot have a legitimately solid sequel after all these years. And it came from Activision Blizzard! If you told me in 2015 that Activision Blizzard would be putting out quality remastering of Tony Hawk Pro Skater 1+2 and a sequel to Crash Bandicoot, I would have been highly skeptical. It’s easy to see Activision half of the union as the Call of Duty factory, but there are high quality studios working for that publisher.

Week of Oct 2 – 8 Round-up

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Star Wars Squadrons looks very pretty. In fact, I can emphatically say that with many of Electronic Art’s published Star Wars titles. Fortunately for fans, this game looks to be a solid game as well. I’m happy for them. I know it hasn’t been the smoothest ride with EA at the helm of console/PC Star Wars games, but maybe they’re turning it around

Here Are A Few Things You May Have Missed

October 2020 Gold Games

Games With Gold

Xbox One

  • Slayaway Camp: Butcher’s Cut
  • Maid of Sker

Xbox 360 & Xbox One

  • Sphinx and the Cursed Mummy
  • Costume Quest

October 2020 Plus Games

Instant Game Collection

  PlayStation 4

  • Need for Speed: Payback
  • Vampyr

October 2020 Games With Prime

Twitch Prime

  • Dead Age
  • Surf World Series
  • SEUM: Speedrunners from Hell
  • Layers of Fear
  • Silver Chains
  • Bridge Constructor
  • Jay and Silent Bomb: Mall Brawl
  • SNK 40th Anniversary Collection
  • Metal Slug 2
  • Sengoku 3
  • King of the Monsters
  • Ironclad
  • Shock Troopers 2nd Squad
  • Baseball Stars 2
  • The King of Fighters 2002
  • Samurai Shodown II
  • Blazing Star
  • Pulstar
  • Art of Fighting 2
  • Fatal Fury Special
  • The King of Fighters 2000

Week of Sep 25 – Oct 1 Round-up

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I’ve enjoyed many of SuperGiant Games’ works including Bastion, and Transistor. I skipped Pyre because I wasn’t looking for an RPG at the time and I didn’t plan on checking out Hades any time soon, but it’s receiving a lot of positive buzz. I’m tempted to get it, but I’m in the middle of playing through Final Fantasy VI and Super Mario 64 for the first time. Who has time for new games when there are old ones to be played?

Here Are A Few Things You May Have Missed

  • The Game Deals Canada Twitter feed reached 10K followers! Thank you, everyone!
  • U.S only for now, but Amazon launching a cloud gaming service named Luna
  • Microsoft bought Bethesda via Xbox News Wire
    • Doom Eternal entering Xbox Game Pass on October 1, 2020. PC later in 2020 via Xbox News Wire

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